PROJECT: TAKING NZ TECHNOLOGY COMPANIES TO INDIA

Validating your market should be your primary activity as an entrepreneur. This de-risks your venture and increases your chances of success when it is time to scale and grow. Validating overseas markets is an expensive exercise for many New Zealand technology companies and not necessarily successful.

To assist NZ companies validate the Indian and mid-east markets at an early stage, ecentre has developed a joint venture with CMC Ltd., a TATA Group company.

CMCTEC’s model “de-risks” the market development stage through evaluation by in-market experts in India, along with key advice on entry and go-to-market strategies, enabling New Zealand technology companies to be on more sure footing when entering an overseas market.

Here at ecentre, the business innovation centre at Massey University Albany, we specialise in helping people take their ideas from Garage to Global. Whether you have a great idea, need help to develop your business further or want to invest in start-up businesses, the ecentre can help. Over the last 3 years ecentre companies have contributed over $76 million in revenue, and over $31 million in export revenue to the NZ economy. The CMCTEC initiative has the support of both Massey University and NZTE.